A writer, editor, and manager working in journalism, brand marketing and communications, covering culture, lifestyle, travel, and more.
As the Senior Brand Editor at luggage brand Horizn Studios, I helmed its tone of voice and created campaign and editorial content with a focus on travel and culture. From 2023, I also ran SUITCASE, the travel publication brought into the Horizn Studios fold. Previously, as the managing editor at Friends of Friends, I led the writing team and profiled global voices in culture, fashion, art, and music, while bringing campaign visions to life for brands like ClassPass, Dynaudio, Closed, Ace & Tate, and more.
I’m fuelled by my curiosity about people, culture, and their potential to drive positive change. With a great passion for travel, the interplay of place and narrative deeply informs much of my approach. I’m based in Berlin, but often on the move.
My Skills
Content & Editorial
Feature Writing, Creative Copywriting, Commissioning & Editing, Interviewing, Strategy, Planning, Production, SEO, Performance Monitoring & Analysis
Brand Marketing & Communications
Creative Ideation, Branding, Tone of Voice Strategy, Project Management, Public Relations, Community Building, Social Media Management
Clients & Collaborators
ClassPass, Dynaudio, Closed, MINI Germany, Windsor, Away Travel, Aesop, Horizn Studios, Sonos, Ace & Tate, Siemens, Susanne Kaufmann, Unseen Amsterdam, My Inner Health Club, Unybrands, assetbird, and more.
Let’s chat.
You’d like to work together? I’d love to hear from you. E-mail me at