life is a Journey with benjamin patch Creative Ideation, Talent Research & Communication, Concept & Storyline, Production, Interview & Text, Edit / Horizn Studios, 2023
A multi-channel brand awareness campaign for travel and luggage brand Horizn Studios, contemplating intimate narratives and notions of travel.
How do you see your future self? I posed this existential question to the designer, former professional athlete, and self-proclaimed ceramic dancer Benjamin Patch, who says that an atmosphere of love and acceptance allowed him to flourish into the multi-faceted individual he is today.
Read my profile of Benjamin here in English, and here in German.
life is a Journey with Louna SBouCreative Ideation, Talent Research & Communication, Concept & Storyline, Production, Interview & Text, Edit / Horizn Studios, 2023
A multichannel brand awareness campaign for travel and luggage brand Horizn Studios, contemplating intimate narratives and notions of travel.
Dive into the vibrant world of artistic director Louna Sbou, where art and culture meet activism and social justice. Where every journey tells its own story, travel isn't just movement, but a profound privilege and a source of endless inspiration. How does she envision a diverse future? Discover the community she has fostered at Oyoun and how she endeavours to make cultural forms of expression visible.
Read my profile of Louna here in English, and here in German.
Moving through the world with Grace, Power, And PrideConcept, Talent Research & Management, Production, Interview & Text / Horizn Studios, 2022
Travel and luggage brand Horizn Studios’ multi-channel Pride campaign, featuring a day in the life of dancer, actor, and Ballroom powerhouse David Mendez. His favourite Horizn Studios products in tow, he brought us to his Berlin haunts and a KiKi Ball he spearheaded with his local Ballroom community.
Read my profile of David here in English and here in German
Going further with jack harriesCreative Ideation, Talent Research & Communication, Interview, Video Edit / Horizn Studios, 2022
An interview series inspired by travel and luggage brand Horizn Studios’ claim, Let’s Go. Further., voicing global creatives’ stories.
When Jack Harries set out to capture his gap year journeying the world, he never imagined himself becoming a climate activist. A decade later, the esteemed documentary filmmaker is one of the most important voices in the movement fighting for the future of our planet.
His message? Change is possible if we take matters into our own hands. Opening up his mind, he talked to me about travel as a way to embrace the present, the power of young voices, and why this is a time for all of us to go further.
Going Further With
Creative director and Azeema Magazine founder Jameela Elfaki, London
Pacifica singer, songwriter, performer, and community builder Noah Slee, Berlin
Academic, writer, and activist Joycelyn Longdon, London
Vice UK editor-in-chief, journalist, and author Zing Tsjeng, London
Film director, curator, and activist Maissa Lihedheb, New York
Journalist and DADDY Magazine founder Kemi Fatoba, Berlin
THE art of listening Editorial Direction, Concept & Storyline, Talent Research & Management, Text Commissions, Interview & Text, Copy Edit / Dynaudio x Friends of Friends, 2019
A multi-channel campaign for Danish speaker Dynaudio, centering three voices with distinct passions for sound: fashion designer Nicholas Daley in London, Berlin-based Techno-music pioneer Alexandra Dröner, and sound anthropologist Holger Schulze in Copenhagen. Meeting them in their cities, studios and homes, we created three listener profiles with natural production integration.
Read my profile of Nicholas Daley here on Dynaudio and here on Friends of Friends
BE the balanceEditorial Direction, Talent Research & Coordination, Concept & Storyline, Text & Translation Commissions, Copy Edit / ClassPass x Friends of Friends, 2019
A multi-channel launch campaign for ClassPass, the world’s largest fitness network, and its entry into the European market. Showcasing what finding balance in your everyday life may look like, it focused on personal fitness and the symbiosis between body and mind. This involved producing four editorial case studies of female protagonists – actor Gizem Emre in Berlin, designer Louise Damas in Paris, athlete Marie Luise Klietz, and fashion designer Lizzy van der Ligt in Amsterdam.
See Instagram Posts about Gizem here and here. Read Lizzy’s story here and Marie’s here on ClassPass – you can find Gizem’s story here and Louise’s here on Friends of Friends.
Friends of ClosedEditorial Direction, Concept & Storyline, Talent Research & Coordination, Text Commissions, Interview & Text, Copy Edit / Closed x Friends of Friends, 2018 - 2020
A multi-channel content and interview series for German fashion brand Closed, featuring creative tastemakers the world over. Featured in Closed’s Hard Copy print magazine and online channels, it showed each protagonist in their favourite Closed wardrobes and introduced the brand audience to their worlds at home and work.
Windsor: Inspired by... Editorial Direction, Concept & Storyline, Talent Research & Coordination, Interview & Text, Text Commissions, Copy Edit, Production & Art Direction Support / Windsor x Friends of Friends, 2019-2020
A campaign and portrait series for German fashion label Windsor, which lets international metropolises, such as Buenos Aires, Helsinki and Melbourne, inspire its seasonal collections.
For their 2020 Spring/Summer campaign, I explored the link between sustainable wellness and entrepreneurship with BEAR founders Saasha Burns and Sam Leetham in Australia’s Byron Bay. Styled in their favourite Windsor pieces, they let us capture their personal lives, from moments at home to their go-to spots for dining and unwinding, revealing how their wellness philosophy fuels their entrepreneurial spirit.
Read my profile here
Ace & TateEditorial Direction, Concept & Storyline, Talent Research & Coordination, Text Commissions, Copy Edit, Event Interview Questions / Ace & Tate x Friends of Friends, 2018
An editorial series for Dutch eyewear brand Ace & Tate including four editorial case studies and an event. Engaging four talents who have followed the call of Berlin as a haven to pursue creative endeavours, it showcases their lives in the city, at home and at work – wearing their favourite Ace & Tate glasses – and culminated in an in-store event with a round-table interview.
See all four stories here
